On May 15, American Express launched The Members Project, an online initiative that enables cardholders to submit and share their project ideas for making a positive impact in the world. Projects had to be submitted by June 17, 2007, and voting took place over several rounds during July. For every registrant, the credit card company promised it will donate $1 toward making the winning idea happen, up to $5 million. The project kicked off with a widespread television campaign starring several celebrities. As of this writing, seven environmental projects are listed and thousands of people have voted. The winning project will be announced Aug. 8. Visit www.membersproject.com.

Links

• www.membersproject.com